Adobe and Photobucket Put the Consumer in the Directors Chairby Michael PerlmanPublished on Feb 23, 2007 4:45 AM 
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February 23, 2007 – Web-based video production advances to the lightning round as industry-leading Adobe Systems Inc. has announced a partnership with Photobucket, a free online photo sharing website. Over 35 million Photobucket users will have the ability to not only upload videos but to edit them using the core foundations of Adobe Premiere Elements and Adobe Premiere Pro. This new feature places Photobucket miles ahead of video-sharing competitors like Youtube and Myspace.Adobe senior vice president of Creative Solutions John Loiacono said “making Photobucket ‘Adobe powered’ with web-based video remix and editing technology will radically change the user experience for millions of Photobucket devotees.”
Users will be able to add music soundtracks, video transitions, titles, effects, and trim and reorder clips, much like Adobe’s non-linear digital video editing structure embedded in the popular Premiere software line. According to Photobucket’s director of product marketing, Alice Lankester, this new tool is “all about the masses”, and “totally consumer.” Lankester also disclosed that Adobe sought out Photobucket due to its high user volume.
Users will be able to add music soundtracks, video transitions, titles, effects, and trim and reorder clips, much like Adobe’s non-linear digital video editing structure embedded in the popular Premiere software line. According to Photobucket’s director of product marketing, Alice Lankester, this new tool is “all about the masses”, and “totally consumer.” Lankester also disclosed that Adobe sought out Photobucket due to its high user volume.
Adobe plans on branching out to other Internet companies and media properties, all fueled by advertising revenue, and the sales of discounted Adobe Premiere Elements and Adobe Photoshop Elements upgrades. Photobucket’s utilization of these heavyweight digital video home editing programs in their uploading process generates a great deal of competition for sites like YouTube, Myspace, Google Video, and Revver, which limit the user to simply uploading videos and creating user profiles. YouTube has a live capture feature that streams video directly onto the website from a camcorder, but it has no editing component.
As web-based video grows more competitive, users will most likely experience increased options and quality among sites like YouTube and Myspace. Photobucket had offered video uploading since April of 2006 but were often overshadowed by more popular sites.