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Apr 23, 2008 6:00 AM

How effetive is online video advertising?


Posted by Emily Price

Break Media has created the Online Video Advertising Council. The council's sole objective is to analyze online video advertising and determine its effectiveness. Other people on the council include Ogilvy One, truTV, National Geographic Channel, eMarketer, and Horizon Media, amongst others.

How effective do you think online video advertising is right now? For now most video ads online from a user standpoint are pretty obnoxious. It would be great for content producers if the council could come up with a way to create video ads that are effective and engage customers. What would it take for you to enjoy an online video ad?




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