Interactive Advertising Bureau standardizes online video advertsing

According to Mediaweek, the Interactive Advertising Bureau has introduced a set of guidelines this week that are designed to standardize online-video advertising the guidelines cover three online video formats: interruptive video spots, non-linear ads, and companion ads.

The guidelines were created by the IAB’s Digital Video Committee, which has 145 leading media companies including big names like Yahoo and Google. The guidelines which are suggestions rather than rules, cover things like low long ads should be, what files size, color, and bit rate. You can read more about the guidelines in the Mediaweek article here.

For those of you that create online ads how do you feel about the new guidelines?

[via WillVideoForFood]