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First Impressions Review

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Introduction
For years, JVC has been at the cutting edge of camcorder technology—the company introduced the first VHS camcorder and the first hard drive camcorder—though rarely has it led sales in any of those categories. This week at the PMA (Photo Marketing Association) trade show is Las Vegas, JVC unveiled a new 2009 camcorder, the GZ-X900: a compact camcorder with a high resolution sensor, robust still feature offerings, and a 600 fps recording mode.

Announcing the X900 at PMA seems like a clear signal that JVC is positioning the camcorder as a true video/still hybrid—camcorders traditionally take the back seat to still cameras at PMA.  With 9-megapixel stills, fifteen scene modes reserved exclusively for still photography, and a number of manual adjustments available, the X900 is shaping up to be just that. We had a chance to spend a few hours with the new camcorder in hand and our interest is definitely piqued. A lot of JVC design elements are carried over to the X900, including the Laser Touch controls, but there are a lot of new things to see as well: a juicy mode dial, some unique LCD cavity buttons, and conspicuously absent hand strap.

The X900, in fact, seems like it will be in direct competition with the new Samsung HMX-R10 announced just a month and a half ago at CES. Until we get the final models in our labs, we're not sure which one will take the cake. But JVC can consider us intrigued...
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