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Camcorders, Tech and Random Rants Blog
Getting the most from your camcorder: tips, tricks, and new products for those who want to take better videos.
Camcorders, Tech and Random Rants Blog
Getting the most from your camcorder: tips, tricks, and new products for those who want to take better videos.
Apr 18, 2008 9:00 AM
Posted by Joseph Devlin
Ronald McDonald as a Japanese viral video star
Posted by Joseph Devlin
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I am always on the lookout for great viral video marketing campaigns created on a shoestring budget. The best ones I know are the Will It Blend shorts that demonstrate that a Blendtec blender can chew up pretty much anything you can feed them. Camcorders, marbles, iPhones, and a cochicken (half of chicken and a can of coke) have all been reduced to dust or soup in one of these impressive and amusing videos. There is even a video shot in part with a Sony handicam while it was being blended. Blendtec blender sales have soared since the company started airing these spots and Blendtec has even started to get paid to shoot and air the videos. I figured I would never find another viral video campaign as amusing or as successful as the Blendtec spots. That is until I ran across the new Japanese McDonald's ads on YouTube. .jpg) There are a million of these things on YouTube. If they are real they are brilliant, turning the familiar Ronald McDonald character into someone who is edgy and fun. If they are mashups created by fans who have intermixed pieces of real McDonald's ads with stuff pulled from other sources I think McDonalds is wise not to lawyer up and try to get them pulled. These are not like the disastrous Chevy Tahoe video mashups attacking the products they focus on. Whoever is making these likes Ronald and his hamburgers. What makes these things great is that they use just enough familiar corporate imagery that you always know you are watching a McDonald's ad, but they constantly play with this imagery in ways that are sure to grab your attention. In some you will find Ronald clowning around with big-eyed manga cartoon characters. In others Ronald morphs into pretty woman or into sinister monster dancing to heavy metal riffs. If anyone out there knows the back-story behind these things I would love to hear it. Better yet, if you know of other viral videos that do a better job of reaching out to business customers in new ways, please share. Technorati Tags:
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