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Aug 24, 2008 9:00 AM

Use of Corporate Online Video Almost Doubles in a Year


Posted by Joseph Devlin

Robin Good's blog recently published a University of Massachusetts survey on the use of social media in fast growing US corporations.
A couple of datapoints from that survey should be particularly cheering to readers of CamcorderInfo.

The study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500,  a list of the fastest-growing private U.S. companies, compiled by Inc. Magazine.
  • In 2007 the study found 24% of companies were using online video.
  • In 2008 that number almost doubled to 45%.
The bottom line is that fast growing companies are learning about and adopting online video and other types of social media at a very rapid clip.  Companies whose growth is static or downward trending are much less likely to adopt social media of any type. 

Trying to convince your company or a client to adopt more online video? 
I think you will find some powerful arguments for adoption in these numbers!




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