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Feb 7, 2007 7:44 AM

What is Full HD 1080?


Posted by Adam Nielson

Electronics giant Sony recently started branding various TVs, and other consumer products with its Full HD 1080 logo. The enigmatic sticker appears on HDTVs which feature 1080p, or 1080 full lines of resolution refreshed at 60 frames per second. It's natural to assume those are the specs required for something called "full HD" however, a little researching indicates Sony might be pulling our leg a bit.

Jake Luddington points out on his blog that several sources around the net have incorrectly interpreted the sticker to mean 1080p. That resolution holds up pretty well with Sony's line of HDTVs featuring the sticker, but as Luddington says, the label is also featured on their HDR-SR1 camcorder. The HDV cam actually records a resolution of 1440 by 1080i. Don't misunderstand, the SR1 is a fine camcorder, it's just not anywhere near the resolution of Sony's TVs with the same logo. 

The consumer electronics giant isn't helping clear things up either. Sony offers no explanation as to what qualifies as "full HD" and seems to be using their shiny gold logo as nothing more than a marketing gimmick. It seems harmless, but less-savvy consumers could be duped by a "Full HD" moniker. Still, it's the kind of cheap marketing that makes the tech savvy generation see just how out of touch Sony is with their consumers.



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