Adobe Announces Premiere Pro 1.5

by Ton Fonseca
Published on Apr 20, 2004 12:00 AM



At the 2004 NAB convention, Adobe announced Premiere Pro 1.5 earlier this week. The Premiere video editing application has long been a popular choice in the intermediate non linear editing field. The program enjoyed tremendous success on the windows platform where it was almost exclusively the choice for users wanting an economic and efficient editor. Things have always been tougher for Premiere on the Mac; facing strong competition from Apple's own Final Cut Pro.

Recently the arena has gotten even rougher for Adobe as Avid, known for their prowess in news and film editing, broke into the growing sea of sub $1,000 editing programs. Rather than sit back and watch the mounting competition push them out of their market, Adobe has fired back with a new and improved version of Premiere. With Premier Pro1.5, Adobe has enhanced user interface, support for real time effects, and added a host of additional programs that were tightly integrated into the package.

In the first version of Premiere Pro, users responded favorably to all that was new with the PRO title, but there were some features that seemed curiously absent. Now Adobe has stepped in to correct a few flaws and improve the still young Premiere Pro franchise. New features include the Project Manager, Panasonic 24 frames progressive scan support, Effects Favorites, Project-ready Photoshop file creation, Adobe After Effects plug in compatibility, After Effects clipboard support, Auto Color Adjustment, AFF, HD support, EDL import/ Export, Enhanced audio functionality, and Bezier key frame support as well as many others.

Integration has become a big theme with software programs and it only seems fitting that Adobe continue to improve on they concept which they essentially created with their venerable publishing applications. Premiere Pro 1.5 features improved integration with Adobe After Effects 6.5, Adobe Photoshop CS, and Adobe Encore DVD 1.5. Program integration has played a center role at this years NAB with the announcement of Avid's Xpress Studio, and Apple's new Motion program which tightly integrates with Final Cut HD and DVD Studio Pro 3.